network [net-wurk] -noun 1. an association of individuals having a common interest, formed to provide mutual assistance, helpful information, or the like; -verb 1. to cultivate people who can be helpful to one professionally, especially in finding new business, employment or moving to a higher position; 2. to distribute widely

It is said that on average everyone knows roughly 250 people. Some of us know more, while others…not so much. But that’s alright, we all average it out. Now, what if my 250 people knew you, what you do and the type of referrals you are looking for? That would be pretty powerful, eh!? And I’m sure you could get at least one sale from those 250 people I know!

But wait a minute. If I know 250 people, then wouldn’t the other 249 people that you know also each know 250 people? Yes! So now the 250 people that you know – that can spread the word about you and your business – has the potential and the power to reach 62,500 people in your “extended network!” And for every new person you put into your personal network, it adds on average another 250 potential prospects.

So let me ask you, where is networking on your priority scale? Whether you own a business, are trying to start a business or are in sales for a business, there are more and more demands on your time than ever before. You probably are wearing more and more hats now than you ever had. This is now the rule and you are not alone.

So let me ask you again. Where is networking on your priority scale? With all of the hats you are wearing and all of the places you go and things that you do, you may figure you meet enough people already and that you don’t have to worry about doing any networking. This may very well be true. And guess what…you may be right! If this is the case for you, and if you absolutely cannot carve out any more time to go out and do some networking, then you at least need to do this…

Adopt a continuous networking mindset. That’s it? Yep! It’s easier said than done though. And many people don’t even know what this is. Many people think that building their network is merely done through meeting more and more people. Wrong. Your network is built when you learn what those new people do and what kinds of referrals they could use. Only then can you share with them likewise about yourself. These new people you “bump into” and meet won’t care about you until they know you care about them.

How do you show them that you care? Ask questions and don’t push. Ask questions about how they got their start, what they enjoy most about what they do, creative ways they’ve promoted their business, and how they would want to be remembered after it is all said and done. But the number one question you can ask that shows that you care is “How will I know if someone I meet is a good referral for you?”

You know what you’ve done with that one question? You’ve become memorable. If I had a nickel for every time someone has asked me that one question, I MIGHT have a quarter. It’s not because I haven’t met a lot of great people along the way; I have and appreciate everyone I know. But if you want to make a great, lasting and memorable impression on those people you bump into every day, take a few minutes to get to know them and then ask them that one great question. One memorable contact = 250 potential referrals. That’s a great return on investment! Now, go get ‘em!!